Last updated: 5 September 2026
These terms and conditions (Terms) govern your use of the Maximum Mileage Coaching websites, the MaxMile app, and any coaching, training plans, digital content, communities, events and related products or services that we provide (together, the Services).
Please read these Terms before creating an account, buying or using a Service. By doing so, you agree to these Terms. If you do not agree, do not use the Services.
PLAIN-ENGLISH SUMMARY
• We provide coaching, education and training guidance. We do not provide medical diagnosis or treatment.
• We will provide the Services with reasonable care and skill. Automated and AI-assisted features support our coaching methodology but cannot physically assess you or guarantee that every recommendation will suit you.
• You remain responsible for deciding whether you are fit to train, supplying accurate and current information, training within your ability, and stopping or seeking professional advice when appropriate.
• App subscriptions renew until cancelled. One-to-one coaching cancellation terms are explained below and any different minimum term must be agreed before purchase.
• UK consumers may have a 14-day cooling-off right, subject to the rules for services and immediately supplied digital content below.
• Nothing in these Terms limits rights that cannot lawfully be limited, including liability for death or personal injury caused by our negligence or for fraud.
• We process personal data as described in our Privacy Policy.
This summary does not replace the full Terms.
1. WHO WE ARE
The Services are provided by Maximum Mileage Coaching Ltd, trading as Maximum Mileage Coaching and MaxMile (we, us or our).
Company number: 16804998
Registered office: 2 St Philip Street, Corsham, Wiltshire, SN13 0FS, England
Email: run@maximummileagecoaching.com
2. DEFINITIONS
Account means the user profile through which you access some Services.
App Subscription means a recurring subscription to the MaxMile app or another subscription-based digital Service.
Coaching means one-to-one or group coaching, programming, feedback, calls and related materials supplied by a human coach or coaching team.
Digital Content means content supplied electronically, including training plans, workouts, videos, audio, documents and in-app content.
Order Confirmation means the checkout screen, email, in-app confirmation or other written confirmation setting out the Service, price, billing interval, start date and any minimum term.
3. ELIGIBILITY AND ACCOUNTS
You must be at least 18 years old, or at least 16 with the permission and supervision of a parent or legal guardian who accepts these Terms on your behalf.
You must give accurate information when creating an Account and keep it up to date. You are responsible for keeping your login details secure and for activity carried out through your Account. Tell us promptly if you suspect unauthorised access.
Accounts are personal and may not be sold, transferred or shared, except that a parent or guardian may manage an eligible minor’s use.
4. OUR SERVICES
We provide running and endurance coaching, educational content, personalised and template-based training plans, the MaxMile app, communities, challenges, events and related Services.
The features included, price, billing interval and any minimum term are those shown to you before purchase or in your Order Confirmation. Marketing descriptions are illustrative; your Order Confirmation and these Terms form the contract.
We may use software, algorithms and artificial intelligence to help analyse information, produce or adapt plans, answer questions and deliver content. These tools support our coaching methodology; they do not replace your judgement, a physical assessment or advice from a suitably qualified healthcare professional.
Automated recommendations depend on the completeness and accuracy of the information and connected-device data available to us. Missing, delayed or contradictory data may cause a plan to be reduced, held, changed or require review. You should update incorrect information and contact us if a recommendation appears unsuitable.
5. OUR RESPONSIBILITIES
We will provide paid Services with reasonable care and skill and substantially as described at the time of purchase.
We will take reasonable steps to correct a material error that you report. We may replace, reschedule, reduce or remove a workout where information available to us indicates that this is appropriate. Where an automated plan appears clearly unsuitable for your stated goal, training history or current condition, contact us so that it can be reviewed.
We do not guarantee uninterrupted availability, a particular race result, personal best, weight change, qualification, selection or other outcome. Results depend on factors outside our control, including your health, consistency, recovery, environment and the accuracy of information supplied.
6. HEALTH, INJURY AND TRAINING RESPONSIBILITY
Running, strength training and endurance activity involve an inherent risk of fatigue, illness, accident and injury. Our Services provide coaching and educational guidance; they are not medical, physiotherapy, diagnostic, emergency or dietetic services.
Before starting or materially changing training, you should obtain advice from a doctor or other appropriately qualified professional if you have a medical condition, are injured, are pregnant or post-partum, take medication that may affect exercise, have been advised to restrict activity, or have any concern about your ability to train safely.
You are responsible for:
• providing complete, accurate and current information about your health, injury status, training, availability, goals and relevant advice from professionals;
• reviewing each proposed session in light of how you feel and any professional advice you have received;
• training within your current ability and in conditions that are reasonably safe;
• using suitable equipment, routes, hydration and nutrition;
• reducing, postponing or stopping a session if pain, illness, unusual fatigue or other warning signs make continuing inappropriate; and
• seeking urgent medical help for chest pain, fainting, severe breathing difficulty or other emergency symptoms.
A training plan is a recommendation, not an instruction to ignore symptoms or professional advice. You retain day-to-day responsibility for the decision to train. If a plan is more cautious than you expected, update your information or contact us rather than independently making a large increase. If it is more demanding than you can safely complete, do not attempt it merely because it appears in the app.
Nothing in this section removes our obligation to use reasonable care and skill or excludes liability that the law does not allow us to exclude.
7. ORDERS AND CONTRACT FORMATION
A contract is formed when we accept your order in writing, confirm it in the app, or begin supplying the paid Service, whichever occurs first.
We may decline or cancel an order before acceptance because of capacity, eligibility or safety concerns, an obvious pricing error, suspected fraud, or inability to provide the Service. If we have taken payment and do not accept the order, we will refund it.
8. PRICES, TAXES AND PAYMENT
Prices and billing intervals are shown before purchase. Consumer prices include applicable taxes unless stated otherwise.
Payment may be processed by us or by a third party such as Apple, Google or Stripe. We do not receive or store your full payment-card details when a payment provider processes the transaction.
Subscriptions are normally billed in advance and renew for the billing period shown at purchase until cancelled. You authorise the relevant payment provider to collect each amount when due.
If payment fails, we may retry it, ask you to update your payment method, limit access or suspend the affected Service after reasonable notice. You remain responsible for undisputed amounts due.
9. FREE TRIALS AND PROMOTIONAL OFFERS
The duration, eligibility and price after a trial or promotion are shown when you sign up. Unless the offer says otherwise, a trial converts to a paid renewing subscription if it is not cancelled before the trial ends.
Trials and promotional offers are limited to one per eligible person unless we state otherwise. We may withdraw or correct an offer that has been misused or issued in error, without affecting accrued statutory rights.
Race, partner, referral and promotional codes must be used in accordance with the offer terms, have no cash value and cannot be combined unless stated.
10. APP SUBSCRIPTIONS
An App Subscription renews monthly, annually or at the interval shown at purchase. You can cancel future renewal at any time through the account or platform used to buy it. Cancellation stops future renewal but does not normally end access already paid for.
If you subscribed through Apple App Store or Google Play, their billing, cancellation and refund processes also apply. We cannot directly cancel a platform-controlled subscription on your behalf.
Deleting the app or disconnecting a wearable does not cancel a subscription.
11. ONE-TO-ONE AND GROUP COACHING
The scope, coach, start date, contact arrangements, price and any agreed minimum term will be set out before purchase or in your Order Confirmation.
Unless your Order Confirmation clearly states a different minimum term agreed before purchase, ongoing one-to-one Coaching may be cancelled on one calendar month’s written notice. Fees falling due during the notice period remain payable and Coaching continues during that period unless we agree otherwise.
Appointments may be rearranged on reasonable notice. Missed calls or sessions may be treated as delivered where the cancellation policy shown at booking applies. A particular coach may be replaced where necessary with a suitably qualified alternative; if a material replacement is unacceptable, contact us and we will offer a reasonable solution.
12. CANCELLING A SUBSCRIPTION
To cancel an App Subscription, use the cancellation controls in the app store, payment platform or Account through which you subscribed. To cancel Coaching bought directly from us, email run@maximummileagecoaching.com from the address linked to your account.
Cancellation takes effect at the end of the applicable paid period or coaching notice period unless these Terms or the law give you a right to end sooner. We will not charge a renewal after an effective cancellation, although payment-provider processing already under way may need to be refunded.
13. CONSUMER COOLING-OFF RIGHTS
If you are a UK consumer who buys at a distance, you will usually have 14 days from contract formation to cancel without giving a reason.
If you ask us to begin a service during that period and later cancel within it, we may charge a proportionate amount for the service supplied up to cancellation. If the service has been fully performed within the period after your express request and acknowledgment, the statutory cancellation right may end.
For Digital Content supplied immediately, your statutory cancellation right may be lost once supply begins only where you expressly consented to immediate supply and acknowledged that consequence. If the required consent or acknowledgment was not obtained, your statutory rights remain unaffected.
To exercise a cooling-off right, send a clear statement to run@maximummileagecoaching.com before the period ends. You may use the model form in Appendix A, but you do not have to.
If cancellation is valid, we will refund the amount due using the original payment method, normally within 14 days after receiving notice. Platform purchases may be administered by Apple or Google under their process.
14. REFUNDS AND STATUTORY RIGHTS
Nothing in these Terms limits your statutory consumer rights, including rights relating to services not performed with reasonable care and skill or digital content that is faulty or not as described.
Except where the law, these Terms or an agreed guarantee provides otherwise, payments are not refundable for a change of mind after the cooling-off period, for unused time before a valid cancellation takes effect, or because you did not use an available Service.
Tell us promptly about duplicate charges, an unavailable paid Service or a material defect. We may first provide a repair, replacement, repeat performance, credit or price reduction where the law permits and that remedy is reasonable.
15. CHANGES TO SERVICES AND PRICES
We may make reasonable changes to improve safety, functionality, security, legal compliance or coaching delivery. We may also update content and substitute equivalent features or providers.
If a change materially reduces a paid Service during a current paid period, we will give reasonable notice where practicable and offer an appropriate remedy, which may include continued access, a substitute, a proportionate credit or cancellation and refund for the materially affected future period.
We may change renewal prices by giving advance notice. A new price applies only to a future renewal. You may cancel before it takes effect.
16. WEARABLES AND THIRD-PARTY SERVICES
The Services may connect with third-party products such as Garmin, COROS, Strava, TrainingPeaks, Apple, Google and payment or communications providers. Their terms, privacy practices, availability and technical limits also apply.
We do not control third-party outages, delayed data, device compatibility or the delivery of a workout from a third-party platform to a watch. A workout visible in our app may not yet have reached a device. You are responsible for maintaining your third-party account, permissions, connection and compatible equipment.
We will use reasonable care in integrations we operate, but are not responsible for a third party’s independent acts or omissions. This does not affect any responsibility we have for our own Service.
17. ACCEPTABLE USE
You must not:
• use the Services unlawfully, fraudulently or to harm another person;
• harass, threaten or discriminate against users, coaches or staff;
• share dangerous advice or present yourself as speaking for us without permission;
• copy, scrape, reverse engineer, resell or commercially exploit the Services except where the law expressly permits;
• interfere with security, availability or another user’s access;
• introduce malware, automate excessive requests or attempt unauthorised access; or
• upload content that infringes privacy, confidentiality or intellectual-property rights.
We may moderate or remove content and may restrict access where reasonably necessary to protect users, the Services or our legal obligations.
18. USER CONTENT AND COMMUNITIES
You retain ownership of material you submit. You give us a non-exclusive, worldwide, royalty-free licence to host, copy, display and process it only as reasonably necessary to operate, improve and protect the Services and as described in our Privacy Policy. This licence ends when the content is deleted, except for lawful backups, records and material shared with others who retain it.
Do not post another person’s health information, images or confidential material without authority. Community contributions are the views of their authors and are not verified coaching or medical advice.
19. INTELLECTUAL PROPERTY
We or our licensors own the Services, branding, software, training frameworks, templates and content, excluding User Content. We grant you a limited, personal, non-exclusive, non-transferable and revocable right to use paid content for your own training while you are entitled to access it.
You may not reproduce, publish, sell, licence, distribute or use our plans or content to provide services to others without written permission. Lawful quotation, consumer rights and other mandatory exceptions are unaffected.
20. PRIVACY
We process personal data in accordance with our Privacy Policy at https://www.maximummileagecoaching.com/privacypolicy. Health and training information can be sensitive; provide only information relevant to the Service and use the available privacy controls.
You are responsible for ensuring information you provide about another person is lawful and authorised.
21. SUSPENSION AND TERMINATION
We may suspend or terminate access where you materially or repeatedly breach these Terms, create a serious safety or security risk, misuse the Services, harass others, or fail to pay an undisputed amount after notice.
Except in an urgent safety, legal or security situation, we will normally explain the reason and give a reasonable opportunity to remedy a remediable breach.
You may end the contract as set out in sections 12 to 14. On termination, rights accrued before termination remain. Sections intended to continue, including intellectual property, payment, liability and dispute provisions, survive.
22. LIABILITY
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence; fraud or fraudulent misrepresentation; breach of rights that cannot lawfully be excluded; or any other liability that the law does not allow us to exclude or limit.
If you are a consumer, we are responsible for loss or damage that is a foreseeable result of our breach of these Terms or failure to use reasonable care and skill. We are not responsible for loss that was not foreseeable, for business loss arising from consumer use, or for loss caused by inaccurate or withheld information, ignoring clear warnings or professional advice, unsafe conditions, or a third party outside our reasonable control, to the extent that we did not cause or contribute to that loss.
You acknowledge the ordinary inherent risks of voluntary physical activity, but this acknowledgment does not excuse negligence or breach of statutory duty by us.
If you use the Services wholly or mainly for business purposes, to the fullest extent permitted by law: we exclude indirect or consequential loss and loss of profit, revenue, business, goodwill or anticipated savings; and our total liability arising in any 12-month period is limited to the fees you paid us for the affected Service during that period. These business limits do not apply to liabilities listed in the first paragraph of this section.
23. EVENTS AND PHYSICAL PRODUCTS
An event, retreat, in-person session or physical product may have additional terms presented before purchase, including safety, cancellation, venue and delivery terms. If those additional terms conflict with these Terms, they take priority only for that event or product.
24. EVENTS OUTSIDE OUR CONTROL
Neither party is responsible for delay or failure caused by events outside reasonable control. We will take reasonable steps to minimise the effect. If a material paid Service cannot be provided for a prolonged period, you may contact us for an appropriate remedy for the affected future period.
25. COMPLAINTS AND DISPUTES
Contact run@maximummileagecoaching.com with your name, account email, the affected Service and the outcome you seek. We aim to acknowledge complaints within five working days and provide a substantive response within 14 working days, although complex cases may take longer.
Nothing in these Terms prevents you from using any statutory complaint, chargeback, app-store or court process available to you. We are not currently committed to using a particular alternative dispute-resolution provider unless the law requires otherwise.
26. CHANGES TO THESE TERMS
We may update these Terms for legal, security, operational or Service changes. The current version and effective date will be posted on this page.
For a material change affecting an existing paid subscription, we will give reasonable notice by email, in-app message or another appropriate method. A change will not retrospectively remove rights already accrued. If you do not accept a material detrimental change, you may cancel before it takes effect.
27. GENERAL
We may transfer our rights and obligations to another organisation if this does not reduce your rights. You may transfer your rights only with our written agreement, except where the law permits otherwise.
If any provision is unlawful or unenforceable, the remaining provisions continue. A delay in enforcing a right is not a waiver. No person other than you and us has a right to enforce these Terms, except a parent or guardian contracting for an eligible minor.
These Terms, the Order Confirmation and any expressly incorporated additional terms form the agreement between us for the Service. They do not exclude statements or rights that cannot lawfully be excluded.
28. GOVERNING LAW AND JURISDICTION
These Terms are governed by English law.
If you are a consumer resident in the United Kingdom, you may bring proceedings in the courts of the UK country where you live. If you live elsewhere, mandatory local consumer protections and jurisdiction rights remain unaffected.
Business customers submit to the exclusive jurisdiction of the courts of England and Wales.
29. CONTACT
Maximum Mileage Coaching Ltd
2 St Philip Street
Corsham
Wiltshire
SN13 0FS
England
Email: run@maximummileagecoaching.com
APPENDIX A — MODEL CANCELLATION FORM
Complete and return this form only if you wish to cancel during an applicable 14-day cooling-off period.
To: Maximum Mileage Coaching Ltd, 2 St Philip Street, Corsham, Wiltshire, SN13 0FS, England
Email: run@maximummileagecoaching.com
I give notice that I cancel my contract for the following Service:
Service:
Ordered on / Service began on:
Name:
Address:
Email used for purchase:
Date:
Signature (only if sent on paper):
APPENDIX B — COMMUNITY GUIDELINES
Be respectful. Do not harass, threaten, discriminate, spam, share dangerous advice, or disclose another person’s private information. Keep discussions relevant and do not treat community comments as medical or individual coaching advice. We may remove content or restrict users who breach these guidelines.